To customers, it is not your product or service that keeps them coming back but the experience that they have. Every interaction that customers have with your company contributes to their overall experience, and your employees all interact, directly or indirectly, with the customer. Marsha Collier, author of The Ultimate Online Customer Service Guide, provides advice on how to get your employees to work for you, and not against you, as ambassadors of your brand.
In the wake of corporate scandals of the late 1990s and early 2000s, Sarbanes-Oxley (also known as the Public Company Accounting Reform and Investor Protection Act of 2002) was created to try to restore public and investor confidence in publicly traded companies in the United States. Among its provisions are personal executive responsibility for the accuracy and completeness of financial statements, and disclosure of the controls in place that ensure such accuracy. In his book, Essentials of Sarbanes-Oxley, Sanjay Anand highlights five sections: 103, 201, 302, 404, and 406.
Interested about investing in the stock market? Although there is a lot to learn in order to do well consistently, the book, All About Market Indicators, by Michael Sincere, offers a useful starting point. Three of the most popular indicators described in the book can be easily consulted.
Robert Bacal and William Brooks, in their book, The Complete Book of Perfect Phrases for Sales Professionals, describe what they believe are the three biggest myths in getting sales leads. The first is "prospecting is a numbers game", the second, "all prospective customers are the same", and finally, "positioning is for companies, not people."